Free Lawn Care Business Plan Template
By Steve Sutherland
Having at least some form of business plan for your lawn care startup is essential if you are to succeed. If you
are applying for a business loan or looking for partners or investors then your plan must be comprehensive and
prove that your ideas are feasible. At the very least a business plan is a way of getting all your thoughts and
ideas down on paper and it provides some benchmarks for you to assess your progress against as your business
In the following report we offer a basic business plan template that you could use for a lawn mowing
business. Every business advisor has different ideas about how a plan should be put together. Here is a list of
sections that you might consider dividing your lawn care business plan into. The following is free for you to use
and adapt as you wish.
Cover Page and Table of Contents
If your report is longer than a couple of pages then you should include a contents page. This will help readers
to navigate the report or to quickly skip to sections that are of interest to them. You should also attach a cover
page to the plan and possibly a cover letter. The cover letter can be written differently depending on who you will
be giving the business plan to.
Introduce the reader to your report by offering a summary of what is included. An executive summary should
convey all of the main points that you want to get across. Writing a couple of sentences on average to summarize
each section of the report should be sufficient. Its length should be around 10% of the length of the total
Some business plans include a statement that outlines the purpose of the business and the standards that it
desires to achieve. Consider writing up a few sentences that state how your business strives to help your customers
and provide the highest level of service. A mission statement is a way of summing up your companies purpose,
philosophy and values aside from the profit motive. Your mission statement could match up with your business
Introduce yourself and any other people who are involved with the proposed lawn care company and mention the
involvement and interest that they would have if the proposal goes ahead. Provide information on your
qualifications and experience and let the reader know why you want to start a lawn care business. Do you bring any
competitive advantages to the table?
If the business is not new and has a history up until the present point in time then here is where you should go
into detail about this.
It is also helpful to provide readers with some background information on the industry both nationally and
Describe your business model and other basic details about your business. Let readers know the market that you
want to serve, the services that you want to offer and how you want to fit into the local market in terms of
offering something different from the competition. Give basic details such as where the business will be
Goals and Objectives
Set out your goals and a timeline for achieving them. Include growth targets that you want to hit at certain
points within your first few years of operation. Targets could include gross revenue, net revenue, the total number
of lawn mowing accounts or the total number of employees by a certain date.
Will the business start out as a partnership or a limited liability company? Give details regarding who will own
the business and what their role in the company's management will be.
Make up a list of everything that you are going to need up to the point of opening for business and research
costs. Include all of the startup costs involved with marketing and purchasing equipment as well as the costs
associated with setting up a legal business structure.
A solid plan should also include information on accounting, taxation, insurance and legal matters such as
licensing. It is recommended that you seek professional advice in these areas.
Once you have an idea of your total startup costs you can then propose how you plan on funding your lawn care
business. You may need funding to cover not only startup costs but also operating costs for the first six months
while you are still building your customer base. If you are operating from your home then operating cost will be
Make a list of all the services that you intend to offer to customers. In addition to basic lawn mowing many
operators also offer other lawn maintenance, irrigation or landscaping services. Make sure that this matches up
with your equipment requirements.
In this section you can include the results from your market research. Let the reader know what kind of people
use lawn care services and how you have come to the conclusion that your area has a market of significant size.
Outline the profile of a typical customer. What sector of the market do you plan on targeting?
Carefully analyzing what your competitors are offering is a great way to understand your local market.
Include a competitive analysis that provides details on all of your major competitors. Show that you understand
their strengths and weaknesses and offer ideas on how you intend to compete with them for market share.
It's important to have a clear idea of how many new accounts you need to add each month to maintain a rate of
growth that will achieve your goals. You then need to have solid marketing methods to bring in these new clients
Your lawn business marketing plan should include information on brand development, pricing, advertising, other
marketing strategies and sales.
Outline a customer service plan that will allow you to maintain and build your relationships with customers in
order to keep them for the long term and increase the chances of having them refer new clients to you.
Your lawn care business plan should also clearly set out how you plan
on running your business operations on a daily basis. This could include details on handling customer enquiries,
route planning, invoicing clients, hiring employees and managing them in a way that maximizes
productivity. What systems will you have in place to maximize efficiency and make sure that things run
One of the most important things to consider is the point at which you will take on your first employee. Working
too hard mowing lawns can impact on your marketing efforts. If you find that you are spending more than 70% of your
time mowing lawns then you should hire an employee. This will allow you to free up some time so that you don't
neglect other aspects of your business. Your plan should set out a schedule for hiring employees and provide basic
job descriptions for them.
Using information from your lawn care business market research you should anticipate monthly gross income.
Remember to include a conservative estimate as well as a realistic estimate as your customer base may not grow as
quickly as you hope.
After estimating gross monthly earnings you can then subtract expenses to get a clear idea of what kind of net
profit you will be making on a monthly basis. These figures should be projected into the future and set out on a
spreadsheet so you have clear ideas about the rate of growth that you require to meet your long-term goals.
You will have to make some assumptions about what an average lawn care account is worth to you. Then you will
have a good idea of how many customers you need to reach break even point and certain profit milestones beyond
The appendix is where you can attach any information or evidence that supports any of the assumptions that you
have made in your business plan. You may include copies of documents, financial spreadsheets or other research
findings that back up your proposal.
Six Sample Lawn Care Business Plans
Why You Need a Lawn Care Business Plan
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