Characteristics of an Effective Lawn Care Business
By Steve Sutherland
A business plan is important to your lawn care business for many reasons. It is important that you strive to put
together a document that will be useful in helping you to launch your business successfully and to get you headed
off in the direction of your goals. Below I have set out some ideas on what makes for an effective business plan
for a lawn care business.
Easy to Read
To be effective in communicating your message to interested parties your business plan should be easy to read.
It must be able to be understood by anyone who has to read it. Keep your writing style simple and try not to cram
too many points into a single sentence or paragraph.
Make sure that you triple check everything in your business plan before you pass it onto any important party.
Check for spelling and grammatical errors and check all figures to make sure that they add up. Even then you should
have at least one other person read over the plan to check that everything is correct and that it makes
Your business plan should be structured in a manner than is organized and easy to navigate. Clearly divide the
report into sections that are in a logical sequence. Include a contents page to help readers find their way around.
Make use of graphs, tables and charts if they are indeed the best way to convey some of the information. If you
can't decide on an appropriate structure take a look at the business plan page on Wikipedia for ideas on layout and section titles.
While you don’t really need to hire a consultant to write your business plan it would be helpful to seek advice
from someone that you know who has a good business mind. They will be able to help you to structure the report and
offer advice on exactly what you should include. There are also numerous examples, templates and software packages
that you can find online and these can help you immensely when it comes to composing your plan. Some offer business
plan examples specifically from the lawn care industry.
It is fine to produce printed versions of your business plan on your home PC if you have a quality printer. Aim
to impress via your presentation and pay attention to details. Once you have printed the report get it bound or
present it neatly in a folder.
A well written business plan should include references to material that proves or reinforces any facts
that are stated in the plan. An appendix is an appropriate place to include copies of supporting documents,
spreadsheets and other materials. Including links to online sources is also acceptable these days.
While the written part of a business plan is useful in explaining your proposal, don’t underestimate the
numbers. To be feasible you have to have financial estimates that prove that your concept can be profitable.
Your well written plan should include all of the details that are of any significance. Make sure that nothing of
importance is left out. It will affect your credibility if others read your plan and realize that you have left out
basic details about your business model.
Appropriate in Length
Consider how long and detailed your lawn service business plan needs
to be. There is a trend towards plans that are brief and concise so if you can outline everything on a few pages
then go for it. The length will depend on the scope of your plans as well. Think about the size and complexity of
the proposed startup. For a larger business you would obviously go into more detail than you would for a smaller
operation. For small and medium sized startups you should aim for a 15 to 20 page report. For the typical sole
operator lawn care startup a report of 6 to 8 pages should be sufficient unless you are going for funding and are
required to give more in-depth detail.
Six Sample Lawn Care Business Plans
Free Lawn Care Business Plan Template
Why You Need a Lawn Care Business Plan